Pi-Consulting

Welcome to Pi-Consulting.com, the pathway to consumer insight.

In ancient mathematics, the invention of Pi was a massive breakthrough, allowing the calculation of the dimensions of circles and spheres from the known size of a simple radius. In the 3rd Century BC, Archimedes was the first to calculate a scientific value for this “magic formula”.

In 2006, Pi Consulting heralds another breakthrough: a new and revelatory approach to understanding consumer values, attitudes and motivations.

Pi is an innovative global market research tool, revealing consumer brand attitudes and socio-cultural mind-sets, with full international comparability.

Drawing on an exhaustively-researched spectrum of attitudinal descriptors, Pi and the “Pi-ChartTM” have been developed as a new graphics-based interactive analysis tool, responding to the wants and needs of advertisers, whether domestic, multi-national or global. Pi makes consumer data come alive in an unprecedented way.

This site explores the world of consumer insight in the context of the Pi breakthrough. Different sections look at the growing need for consumer insight in today’s marketplace, the workings of the Pi system, the market research background against which Pi was developed, and the kinds of insights which this revolutionary approach makes possible.

Proceed with caution…. And with hope. Pi may change your attitude to consumer insight research and practice forever….

We look forward to making contact!