Pi-Consulting

Pathways to Consumer Insight

December 28, 2005

Chart 5: Final Score

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Here finally is a Pi-Chart with the data scores added in for a specific consumer group (in this case recent purchasers of iPods in Europe). This group scores highest in the red and orange fields (Self-Gratification and Flexibility), and scores lowest in the green and dark blue fields, (Ethics/Altruism and Conformity/Stability)

Chart 5

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