Pathways to Consumer Insight
Here finally is a Pi-Chart with the data scores added in for a specific consumer group (in this case recent purchasers of iPods in Europe). This group scores highest in the red and orange fields (Self-Gratification and Flexibility), and scores lowest in the green and dark blue fields, (Ethics/Altruism and Conformity/Stability)

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The only thing that hurts more than having to pay income tax is not having to pay income tax.--Lord Thomas Duwar--
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