Pi-Consulting

Why “Do The Math”?

Because Pi started life as a mathematical concept. Here’s the official definition:

Pi (pәi), sb. Name of the Greek letter π, used in Math. to express the ratio of the circumference of a circle to its diameter. The formula πr2 gives the area of a circle, where r is the radius.

In Market Research, where a circle represents the totality of any consumer group’s values, and each value/attitude is a separate radius, π expresses the full spectrum of what makes the group tick.

Encyclopedia Britannica, updated by Pi Consulting

Services including the revolutionary Pi-Chart TM, as offered by Pi Consulting, helps advertisers to “Do The Math” in two important ways.

First, it gives a new quantitative meaning to consumer attitude data often available only in qualitative form. The result is a whole new level of insight, pinpointing the exact attitudinal “hot buttons” that drive a particular consumer group, revealing attitudinal priorities, and showing how to reflect them in a marketing program. Pi shows “hard” numerical data on “soft” values and attitudes.

Which leads to the second advantage: “doing the math” with the help of Pi is a direct pathway to marketing success.

So: Do The Math. Wouldn’t your marketing work better with Pi?