Pi-Consulting

Pi is a proprietary consumer insight tool for brand and product marketing and advertising, presenting consumer attitude data in an innovative, graphically engineered interactive visual environment.

Pi is a new way of accessing, organizing and displaying data that reveals the values, attitudes and mind-sets of different consumer groups, thereby revealing their impulses towards particular brands and products.

Pi goes beyond the main existing types of consumer analysis, (i.e. demographic, life stage and lifestyle analysis, consumer segmentation and perceptual mapping), adding revealing dimensions and details and an easy readability which no single existing market research type can emulate.

Pi is designed to show in one graphic snap-shot the full range of any consumer group’s underlying values and attitudes. Pi reveals the complex attitudinal spectrum that drives consumer mind-set and behavior:

1. Values and beliefs
2. Attitudes
3. Priorities in life
4. Ambitions and desires
5. Fears and aversions
6. Mind-sets driving purchase and consumption

Pi’s graphic presentation makes large quantities of complex data instantly accessible and comprehensible. Like the main single-source market research tools, Pi looks at consumer groups from every angle:

1. Category users…
2. Brand users…
3. Media users…
4. Demographic groups…
5. Life stage groups…
6. Countries and nationalities…
7. Trends emerging over time…

In effect, Pi gives ‘hard’ data on ‘soft’ consumer attitudes.

Pi can be brings additional benefit to established market research user groups such as advertisers, a user-group which has traditionally dealt with consumer insight data only at one remove.