Pi-Consulting

Before the economic downturn changed our mood and our purchase habits, the world was steadily increasing its intake of champagne, with global volume shipments rising by over 2% a year for two decades. Between 2002 and 2007, US champagne consumption rose by 3.5% annually, the UK’s by over 4%, and Japan’s by a fizzy 18%, despite the increasing ubiquity of alternatives like Spanish Cava and Australian or American “methode champenoise”. Faced with this increased demand, the main champagne brands have been boosting their prices by as much as 5-9%. Now the big houses are seeing their sales slump, and prices are falling sharply again. Feel like drowning your sorrows in a spot of cut-price bubbly? Churchill is reported to have said once that “In victory you deserve it; in defeat you need it”. Source: The Economist.