Pathways to Consumer Insight
The average American adds a tip of between 8% and 37% after an enjoyable meal. Yet 40% of Americans profess to hate tipping as a practice. They are not alone. Australians have a long history of hating the whole idea of tipping, on the basis that “The person’s doing their job and getting paid, so why should I pay them even more?”. Sydney taxi drivers have been known to give tippers a nasty look, throw the tip money on the sidewalk, and shout “Think you’re better than me, eh, cobber?” (Source: Cornell University, Pi).
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The nine most terrifying words in the English language are, 'I'm from the government and I'm here to help.' -- Ronald Reagan--
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