Pathways to Consumer Insight
he average American will still order a double cheeseburger and large fries, then virtuously pick a diet soft drink to wash it down with. Since the early 1990s, America’s average bra size has jumped from 34B to 36C. Brassiere company executives attribute this mainly to the above mentioned double cheeseburgers and large fries, though surgical breast implants in the USA have also been increasing by as much as half each year. Clearly a contributory factor to the bra-size explosion. (Sources: Simmons, New York Times, American Society of Aesthetic Plastic Surgery, Pi).
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