Pathways to Consumer Insight
Tech rules. The average American comes up with more commercially exploitable technological innovations and ideas than people from practically any other country. The Finns, for some reason, seem to be the runners-up. Despite this, the typical American faced with a malfunctioning electronic device, notwithstanding his/her membership of the most technologically advanced society in man’s history, still usually resorts to ‘percussive maintenance’, i.e. thumping the crap out of the thing to try to start it working again. (Sources: World Economic Forum, The Dilbert Zone, Pi)
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The object of education is to prepare the young to educate themselves throughout their lives. -- Robert Maynard Hutchins
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