Pathways to Consumer Insight
If you go to Las Vegas for a blackjack’n’craps weekend, watch out for whales. Whales, in gambling parlance, are players who can afford to lose (or, presumably, win) $3 million dollars during a single stay at a casino. They number only a few thousand worldwide, though a growing number of them are swimming in from the People’s Republic of China. You know how it is: $3 million here, $3 million there, pretty soon you’re into big money, as the people behind Las Vegas’ Venetian casino and resort empire have found. Their new Venetian casino resort in Macao is three times the size of its namesake in Nevada, and opens its doors to 60,000 gamblers a day. 40% of the casino’s revenues come from 59,700 of them. The remaining 60% of the money is laid on the green baize tables by just 300 people. The rest of us punters just shrug our shoulders, and reflect that getting skimmed a few hundred bucks seems insignificant beside what the whales must be losing. Sources: Washington Post, Pi.
You must be logged in to post a comment.
[powered by WordPress.]
The best way to keep children at home is to make the home atmosphere pleasant …and let the air out of the tires. --Dorothy Parker-- Nature, to be commanded, must be obeyed. --Francis Bacon--
23 queries. 0.594 seconds