Pathways to Consumer Insight
Why do people have sex? If you think you already know, psychologists at the University of Texas at Austin have news for you. They interviewed a random sample of 2,000 people, analyzed their responses, and determined that there are a total of 237 reasons for jumping someone’s bones. These ranged from the sublime (“I wanted to feel closer to God”) to the eminently practical and altruistic (“It seemed like good exercise”) to the brutally frank (“I was drunk”). To bring order to this chaos, the study’s leaders devised a system of four basic categories. First was physical attraction (“He was a good kisser” and so on), second came goal-attainment (“Getting even with my cheating partner” and the like), third was emotion (“I felt we had to communicate at a deeper level” or whatever), and last but surprisingly common was insecurity (“I wanted to boost my self-esteem”). And YOU though there was only one thing on their minds…. Source: New York Times, Pi.
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