Pathways to Consumer Insight
GREAT FALLS, Va.–(BUSINESS WIRE)–eBrain Market Research and Pi Market Research Inc. today announced the launch of a new Consumer Insight market research platform for the Consumer Electronics industry: the Pi-Chart(TM).
The innovative new joint offering goes beyond demographic, segmentation and perceptual mapping techniques to show consumer attitude patterns in an innovative graphic format. Deeper understanding of the values, attitudes and mindsets of key consumer groups offer CE manufacturers new ways of tuning and targeting their communications, thus boosting sales and optimizing Return on Marketing Investment.
The Pi Initiative (more…)
[powered by WordPress.]
23 queries. 0.280 seconds