Pathways to Consumer Insight
The same phrase can have diametrically opposite meanings, depending on where you are standing. Take the simple expression “That’s history”. To an American, the words mean that whatever “that” is, it is no longer relevant or worth thinking or talking about. To many Europeans, it means “that” is a highly relevant fact that probably predisposed what is happening today, and should therefore be studied in detail by historians, politicians and the general public. Pi hereby reminds itself to one day compile a catalog of the myriad cultural differences that keep the Old World and the New World in a permanent state of mutual puzzlement. Sources: The Economist, Pi.
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