Pi-Consulting

Pathways to Consumer Insight

August 1, 2007

Pi–Believe it or — What #61: Hands Off My Windfall, Kid

by Filed under Believe It or What, Financial Services, New Values

Since 1975, house prices in the UK have risen twice as fast as homes in France, Germany, Japan and he USA. Britons have gone for home-ownership with the same zeal that Americans have brought to the buying of stocks and shares. The rising value of bricks and mortar has fueled a British epidemic of borrowing and self-indulgence. The casualties are first-time purchasers. Young couples (and increasingly young singles) find it well-nigh impossible to get their feet on the first rung of the property-ownership ladder. As a result, they are turning to their parents. Britain’s Council of Mortgage Lenders now say that over 40% of first-time buyers are depending on financial help from their mothers and fathers. When the family can’t – or won’t –help out, the kids simply get left behind. Skinflint parents are now being called “SKINS”, for “Spending the Kids’ Inheritance”. Source: The Economist, Pi.


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