Pi-Consulting

Pathways to Consumer Insight

May 21, 2007

Driven Into The Ground

by Filed under Consumer Insite, New Values

Daimler Chrysler has sold off its Chrysler division for $1.35 billion, which sounds like a lot of money until one recalls that the erstwhile “automotive behemoth” sold two million cars last year for a total of $47 billion in revenues. The gaping disparity between the company’s turnover and its price-tag is accounted for by a vast health-care-and-pensions gap in the books. How are the mighty fallen, as employees’ twilight years suck the life out of the employers that hired them in the first place. As a result, Chrysler Corp. is now worth less than The Cheesecake Factory, Foot Locker and Pottery Barn. By some calculations, Chrysler is now worth less than Oprah Winfrey. (more…)


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