Pathways to Consumer Insight
Announcing a move to “Make our economy a little more soulful”, San Francisco’s City Hall has announced a move to outlaw plastic shopping bags. Less than 5% of the 100 billion (big number, isn’t it?) plastic bags that Americans discard each year end up in re-cycling. San Francisco is not only concerned about pollution of the environment – it costs150 bucks a time to send municipal workers to go pull the pesky flapping things out of trees – but also wasted resources. Eliminating plastic bags would save them 800,000 gallons of oil annually, they reckon, since the plastic material is petrochemical-derived. Get ready to carry your groceries home in receptacles made from biodegradable corn- or potato-starch. You may not know the difference, but future generations will. And rejoice with San Francisco’s City Hall that “Karma is with us”. Source: The Economist.
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Man: a reasoning rather than a reasonable animal. -- Alexander Hamilton
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