Pathways to Consumer Insight
Depressing news for those who believe that “voting in elections is the most important thing you will ever do”. A recent ballot-count revealed that more British people voted for contestants in reality TV shows like “Pop Idol” and “Big Brother” than the number who voted in national elections. Who says politics is getting trivialized? C’mon, let’s stick to the serious issues here! Source: Rory Stewart writing in The New York Times, Pi.
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