Pi-Consulting

Pathways to Consumer Insight

April 1, 2007

Pi–Believe it or — What #50: Guess It Makes Census

by Filed under Believe It or What, Consumer Health

Fascinating facts can be gleaned from the world’s census data. Americans have annually been drinking over 23 gallons per capita of bottled water, (which isn’t fattening), in other words a statistically higher ‘share-of-bladder’ than their consumption of beer, (which is). This may partly explain why the obesity-gap between Americans and Australians, Britons, Greeks, New Zealanders and Mexicans is closing. Maybe those nations, too, are aiming at the 64 days a year that Americans spend sitting watching TV. But wait! When US citizens do get up off the couch, it turns out to be a dangerous world out there. Bicycles are the US consumer product most likely to be involved in accidents, but lawnmowers and …beds (!!) follow close behind. Risky thing, leisure time…. Source: Census data, The New York Times, Pi.

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