Pi-Consulting

Pathways to Consumer Insight

March 21, 2007

Pi–Believe it or — What #49: Carnivores Take Over

by Filed under Believe It or What, Consumer Health, Consumer Products

The last 40 years has seen meat consumption rise by 59% in Europe, and 39% in America. Europeans now eat just under 200 pounds of flesh per year each, while Americans gnaw their way though 270 pounds of meat per person. The trouble is, it would be vastly more efficient if we all reverted to vegetarianism. It takes 10lb of animal feed to produce 1lb of beef. (Source: Compassion In World Farming Report/The Economist.)

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