Pathways to Consumer Insight
The Bible continues to be a best-seller. In 2005, Americans bought 25 million bibles, putting annual expenditure on The Word of The Lord at around half a billion US dollars. 91% of Americans own at least one bible, with the average household owning four. More than sixty percent of all bibles in America are purchased as gifts. The industry is doing well by doing good. (Source: The New Yorker, Pi)
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