Pathways to Consumer Insight
Everyone thinks that supermarket items are priced at $4.99 to kid people into thinking they are spending less than $5. Well, folks, there’s another reason. Canny supermarket owners long ago figured out that it’s better to charge $4.99 so that the five dollar bill most shoppers hand to the checkout attendant will actually go into the till machine, rather than into the shop assistant’s holiday fund. Cynical world, huh? (Source: The Economist, Pi)
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This country will not be a good place for any of us to live in unless we make it a good place for all of us to live in. -- Theodore Roosevelt
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