Pathways to Consumer Insight
The man who founded Hooters Restaurants in the 1980s, Robert Brooks, died in July this year. Brooks bought out their “dream restaurant”, the brainchild of six male fanciers of feminine pulchritude in Clearwater, Florida, when they ran out of money. A staunch Methodist, he professed not to know what “hooters” were. Despite this puzzling vagueness concerning the upper anatomy of his gorgeous waitresses, in their orange hot pants and form-enhancing tank-tops, he grew Hooters in little over 20 years from one restaurant to a chain of 435, plus a casino, a golf pro tour and a NASCAR racing series. (The Hooters airline failed to stay aloft — unlike the hooters adorning the waitresses down below). Much of the vast profit he made in his lifetime was given to charity. (Source: Obituary in The Economist)
From all the Staff at Pi-Consulting: Have an “uplifting” New Year. See you after CES.
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An ethical man is a Christian holding four aces. -- Mark Twain
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