Pathways to Consumer Insight
# Nevada currently has the fastest-growing elderly population of any State in the Union. 65-plus residents rose by +100% in the fifteen years to 2004, vs. a national average of +17%. Older Californians, fed up with the Golden State’s cost of living, sell up and move to like-for-like accommodation in places like Las Vegas, attracted by the fun, the plentiful jobs for older people, and the mysteriously increased likelihood that their grown-up kids will come and visit. Vegas employers seem to like them. “Older employees have wisdom, temperance and patience”, says Jan Jones, a former Vegas mayor and vp of the Harrah’s casino chain. “They’ve seen it all, and they’re working because they want to”. The Nevada real-estate market is sprouting a significant number of “continuing care retirement communities”, and service providers look like profiting from these as healthily as the realtors. Demand is escalating. And entertainment when the sun is going down? Vegas dwellers and their visitors can always go to the Hilton and catch “Menopause — the Musical”. (Source: The Economist)
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No one ever regarded the First of January with indifference. It is that from which all date their time, and count upon what is left. It is the nativity of our common Adam. --Charles Lamb--
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