Pi-Consulting

Huntin’, shootin’ and fishin’ have always been at the core of leisure life in the USA. The US Fish and Wildlife Service estimates that 80 million adult Americans, i.e. almost 40% of the population, “enjoyed recreational activities relating to fish and wildlife”. 13 million Americans go shooting, and spend around $20 billion in the process. You can even buy a Bible in camouflage colors to refresh the spirit before opening fire. Nonetheless, the sport is beginning to shrink, with the number of hunters falling by 7% over a ten year period, mainly among the middle- and lower-income groups; hunters in $100,000+ income households were up by over 20% by the year 2000, implying that hunting is becoming significantly more elitist. Over the Atlantic in England, it always was. The recent ban on fox-hunting passed by Britain’s Labor government has produced a storm of protest among the huntin’/shootin’/fishin’ classes, many of whom are mounting campaigns of civil disobedience and flouting the new law. (Sources: The Economist, Pi Market Research).

NOTE: Don’t forget Father’s Day is June 18th. Hunt down something for your Da.