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Pathways to Consumer Insight

April 15, 2006

“Consumer insight”? What are you talking about…?

by Filed under Psychographics

As a typical part of the market research industry, consumer insight research tends to have a jargon all its own. Words are bandied about, often applied in varying and different ways, sometimes sloppily or capriciously interchanged, and certainly not always applied with clarity and consistency. (more…)


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