Pathways to Consumer Insight
Picture John Wayne as Genghis Khan, his head encased in a spike-topped wok, and wearing baggy Mongolian trousers which stop four inches above his ankles. He claps his hands imperiously. Bring on the dancing girls! Hand gripping the pommel of his scimitar (cryptic movie symbolism, you understand), Wayne leers through narrowed eyes at Susan Hayward, who is swirling tempestuously in something diaphanous, and declaims the immortal words, “I feel this Tartar woman is for me, and my blood says: Take Her!”.
Yessir, this wonderful American movie moment really exists. Since you ask, it was in a 1950s Hollywood extravaganza called “The Conqueror”, a jewel of the movie-maker’s art which all concerned doubtless spent the rest of their lives drinking to forget. (more…)
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