Pi-Consulting

“Your new digital camera has HOW many megapixels? You don’t say…. Yawn…”. Soon after consumers learned that digital photography is leaving film in the trashcan of history (it is now estimated that over 90% of all cameras sold are digital), the Megapixel Race got started, then seems to be ending sooner than expected. Already the industry is shifting to other areas of technological supremacy, deeming 7- and 8-megapixel cameras perfectly adequate for most purposes. New hot trends are geared to shifting consumer behavior and desires. The hot feature this year is Image Stabilization, neutralizing the effects of “SHS” (shaky hand syndrome) even when using zoom or shooting in low light. A new Kodak camera builds in wireless communication, enabling you to e-mail photos on the spot, or post them in a free Kodak website gallery. Canon is working on Blink Shot, camera software that will stop you taking a picture when the subject has his or her eyes closed. Their Smile Shot will only let you take a picture when the sitter is smiling. What consumers want, it seems, consumers get. Say Cheese! (Source: David Pogue in the New York Times)