Pathways to Consumer Insight
You remember the movie. The two plucky heroines, pursued by the consequences of their profligate, kick-ass cross-America spree (they’ve blown up a tanker-load of gasoline, just to see it burn), and faced with living in a world that no longer understands them, choose instead to drive their car over the edge of the Grand Canyon, whooping triumphantly as they crash to a glorious death.
Rather like the ‘big two’ American car manufacturers, perhaps. A January cartoon in the Atlanta Journal, also titled “Thelma and Louise”, shows two grinning old maniacs driving their giant gas-guzzling SUV (sport utility vehicle) over a cliff. One of the occupants is cheerily waving a “Ford” banner, while the other brandishes his “GM” flag. (more…)
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There go my people. I must find out where they are going, so that I can lead them. --Alexandre Ledru-Rollin--
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