Pi-Consulting

Pathways to Consumer Insight

March 1, 2006

…and the winners are …Thelma and Louise!

by Filed under Consumer Products

You remember the movie. The two plucky heroines, pursued by the consequences of their profligate, kick-ass cross-America spree (they’ve blown up a tanker-load of gasoline, just to see it burn), and faced with living in a world that no longer understands them, choose instead to drive their car over the edge of the Grand Canyon, whooping triumphantly as they crash to a glorious death.

Rather like the ‘big two’ American car manufacturers, perhaps. A January cartoon in the Atlanta Journal, also titled “Thelma and Louise”, shows two grinning old maniacs driving their giant gas-guzzling SUV (sport utility vehicle) over a cliff. One of the occupants is cheerily waving a “Ford” banner, while the other brandishes his “GM” flag. (more…)


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