Pathways to Consumer Insight
ABC News recently revealed the results of a series of opinion polls which imply that some eighty million Americans believe that extra-terrestrial beings have visited the Earth from outer space. Over 40 million claim to have witnessed or to know someone who was present at one or more UFO sightings. 20% of Americans profess to believe in alien abductions. Others are more skeptical, as witness the song penned by ex-Eagle Don Henley, “They’re not here, and they’re not coming”:
…Anxious eyes turned upward
Clutching souvenirs
Carrying our highest hopes,
And our darkest fears
So you long to be delivered
From this world of pain and strife
That’s a sorry substitution for a spiritual life
Would they pile into their saucer
Find Orlando’s rat and hug it?
Go screaming through the universe
Just to get — McNuggets?
You may see the heavens flashing
You may hear the cosmos humming
But I promise you, my brother
They’re not here, and they’re not coming
Henley seems to have tapped into one of the great truths of human existence and belief: everything is really about something else. (Sources: The New York Times, Wisteria Music, Pi Market Research)
You must be logged in to post a comment.
[powered by WordPress.]
Don’t worry about avoiding temptation. As you get older it starts avoiding you. -- The Old Farmer’s Almanac
23 queries. 1.209 seconds