Pathways to Consumer Insight
Beauty is in the eye of the beholder. And, while much of western civilization continues to define ideals of beauty in terms of willowy, sylph-like blonde girls, America’s publishing and entertainment industries are discovering that, to many enthusiasts, beauty consists in… okay, say it loud and say it proud: a Big Behind. As publications like King and Smooth have seduced readership (or voyeurship, perhaps?) away from the likes of Maxim magazine, analysts comment that “the magazine industry has hitherto largely ignored the young black male reader” and other enthusiasts of the… well, call it the ‘stirring stern’. Says Sean Cummings, Smooth’s launch editor, “These books allow us to celebrate the beauty of our women without compromise. For years, FHM, Maxim and Stuff showed you their idea of beauty — a blonde, blue-eyed 110-pound woman. Now we’re showing you ours”. Ideal vital statistics? 36-24-38, at the very least. Bring on the badonkadunk. (Source: The New Yorker)
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