Pathways to Consumer Insight
“C’est pas normal, ça”. The phrase means “That’s not normal”, in a pejorative sense. The French say it all the time. It is a measure of the cultural and attitudinal divide between Britain and its continental neighbor that there is absolutely no equivalent colloquial phrase in English.
Now here’s something weird. When a British person says “That’s weird!”, it is often with a barely-hidden undercurrent of sneaking admiration. Ever since the UK unleashed the Monty Pythons on an unsuspecting world, Britons have sniggered at ‘normality’ as something rather sad. In Britain, it seems, “weird is good”. (more…)
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