Pathways to Consumer Insight
The typical American household already owns approximately 25 consumer electronics (CE) products, whether for entertainment, education or communication. The CE industry would love to double that number, but reluctantly realizes it probably can’t. The fall-back position? Race to sell each household “Gizmo Number 26”. And what’s that? The one that makes the other 25 communicate seamlessly with each other. (Source: New York Times, Pi Market Research).
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