Pathways to Consumer Insight
The United States has 57 varieties of fast-food chain; the Simmons market survey lists 57 nationally branded companies in the sector. There is one or more for almost every letter of the alphabet. You can start with the cheeseburger combo at Arby’s, then pop for a pastrami sandwich to go at Blimpie’s before moving on to the mouth-watering offerings at Chick-Fil-A (say it aloud), then on to Dairy Queen, Ed’s, Famous Recipe, Gino’s, Hardee’s, IHOP, Jack-in-the-Box, Kentucky Fried, Little Caesar…. well, you get the idea. (Source: Simmons, Pi Market Research
You must be logged in to post a comment.
[powered by WordPress.]
34 queries. 1.476 seconds