Pathways to Consumer Insight
In 1900, one tenth of world population lived in cities. Now it’s over half, and will rise to three-quarters in 30 years. The agreeable myth of country living is a thing of the past. ‘Urban’ is quite simply trouncing ‘rural’. (Source: Admap).
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Home is where the college student home for the holidays isn’t. -- Laurence J. Peter
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