Pi-Consulting

Pathways to Consumer Insight

October 22, 2005

Pi Believe It Or —What? #2

by Filed under Believe It or What

Since the early 1990’s, America’s average bra size has jumped from 34B to 36C. Lingerie company executives mostly attribute this to dietary habits, though surgical breast implants in the USA have increased significantly over the same period, clearly a contributory factor. (Sources: New York Times, American Society of Aesthetic Plastic Surgery).

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