Pathways to Consumer Insight
Citizens of the USA still profess to believing in The American Dream, that anybody can rise to the top through his or her own efforts, if they are prepared to gamble on the hand life has dealt them. The British, by contrast, seem to harbour curious attitudes to both risk and reward. They also cling to some strange ideas about how the two interconnect. (more…)
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Men will sooner surrender their rights than their customs. -- Moritz Gaudemann
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