Pi-Consulting

Pathways to Consumer Insight

September 15, 2005

Getting Paid In Time

by Filed under Psychographics

An American-led “puritan work ethic” is supposed to underlie the North Atlantic societies’ attitudes to work. Work is good. Time-outs are for slackers and wasters. “You must be very busy” are words we reserve for people we esteem and admire. (more…)

RiboseX to go

by Filed under Consumer Health

The history of medicine can be reduced to six bullet points:

September 1, 2005

R-i-s-k-y

by Filed under Psychographics

Citizens of the USA still profess to believing in The American Dream, that anybody can rise to the top through his or her own efforts, if they are prepared to gamble on the hand life has dealt them. The British, by contrast, seem to harbour curious attitudes to both risk and reward. They also cling to some strange ideas about how the two interconnect. (more…)


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